Neuromarketing: Where Brain Science Meets Artificial Intelligence in Modern Marketing:
Neuromarketing: The Confluence of Artificial Intelligence and Brain Science in Contemporary Marketing Traditional marketing strategies are no longer sufficient in the current digital era, where there is intense competition and little consumer attention. More sophisticated approaches that go deeper into human psychology and behavior are now being used by businesses. Neuromarketing, an intriguing subfield of artificial intelligence (AI) that blends marketing and neurology, is one such groundbreaking strategy. However, what is neuromarketing, and what part does AI play in it? Let's investigate. What is neuromarketing? In order to comprehend how customers' brains react to marketing stimuli like ads, logos, packaging, and branding, the area of neuromarketing uses neuroscience and AI-based data analysis. To find out what really captures attention and influences decision-making, neuromarketing looks at heart rate, eye movement, facial expressions, and brain activity rather tha...